After a tough quarter, Tesla is now offering six months of free supercharging for all new Model 3 and Model Y orders that get delivered by the end of the year in North America.
Tesla is gearing up for another “end of quarter push,” attempting to boost sales before the quarter and year close out.
It has already discounted new vehicle inventory by up to $3,000, but now it’s offering another incentive for new buyers: free supercharging.
According to Tesla’s website, you can now get six months of free supercharging if you buy and take delivery of a Model 3 or Model Y by December 31, 2023.
There are some restrictions here, though the most interesting one is that Tesla says it can remove your benefit “in the event of excessive charging.” We’ve previously seen Tesla be a little capricious about benefits like these, so any wiggle room it gives itself should be taken with some skepticism.
This is a relatively common incentive for Tesla to offer and has been a standard “demand lever” in Tesla’s quiver for previous end of quarter pushes. It’s also currently offering a transfer of free unlimited supercharging from vehicles that still have that legacy benefit as long as they purchase a new vehicle by the end of this year.
Last quarter, Tesla had a tough one, missing on both revenue and earnings. So, it’s looking for incentives to boost sales and finish out the year strong.
At the beginning of this quarter, Tesla slashed lease pricing for the Model 3 and Y and also announced that it expects to lose half of the US federal EV tax credit on the Model 3 by the end of the year.
Electrek’s Take
Free supercharging incentives work well because new EV buyers can compare it to their current monthly cost of gas and imagine rather large savings – even though most EV charging is much cheaper than gas and happens at home. But for those who can’t charge at home or who might not have their charging situation figured out right when they get their EV, a few months of free supercharging can be a great bonus to start off the ownership experience right.
And it’s an easy, low-cost way for Tesla to get people in the door, so that’s nice.
But as for other things that are easy, low-cost ways to incent people to buy your cars, perhaps Tesla should attempt the tried-and-true method of not having your CEO loudly spread Nazi conspiracy theories. I know it sounds crazy, but maybe it’s worth a go.
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