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Wednesday
25 Feb 2026

Toyota Strengthens EV Sales in the US Market, Launches Home Charging Partnership Program

25 Feb 2026   
Toyota Motor recently announced an intensified push for pure electric vehicle sales in the US market and has established a home electric vehicle charging partnership with American company Treehouse, aiming to enhance the consumer car-buying experience. This move signifies Toyota's further expansion in the electric vehicle sector, and the launch of the new C-HR EV also strengthens its product lineup.

Home charging is crucial for electric vehicle users, with most owners preferring to charge at home. Treehouse provides potential buyers with customized installation cost estimates through data collection, helping to reduce upfront investment. The Chief Product Officer of Treehouse stated: "For example, EV owners who rely solely on public chargers typically pay around $150 per month, while financing a home charger installation and paying for home electricity costs only about $105 per month, resulting in immediate savings."

The partnership between Toyota and Treehouse applies to all Toyota and Lexus hybrid and pure battery electric vehicles. Toyota explained: "All 2026 and newer Toyota and Lexus BEV and PHEV models come standard with a dual-voltage 120V/240V AC home charger, allowing for Level 1 and faster Level 2 charging." Under ideal conditions, the dual-voltage charging cable has a maximum output of 7.7 kW, capable of charging a vehicle from around 10% to full capacity overnight.

Through Treehouse, Toyota customers can simplify the home charging station installation process and utilize faster Level 2 charging options. Toyota pointed out: "By including the dual-voltage charging cable, Toyota and Lexus owners can flexibly access Level 2 charging by simply installing a 240V outlet through Treehouse." Additionally, Treehouse offers a hardwired ChargePoint Home Flex Level 2 charger, which can further reduce charging time by up to 30%, depending on the vehicle and setup.

Treehouse has secured over $25 million in funding from multiple investors and partners with companies like Tesla, Ford, and Rivian. Recently, Treehouse collaborated with US energy company Constellation to install Level 2 home charging stations in EV-friendly Maryland, expanding its service reach. Constellation explained: "Ultimately, this agreement aims to fill a gap in after-sales services, focusing on accessible charging solutions and an excellent installation experience."

Toyota reaffirmed its plan to bring the C-HR back to the US, with the new all-electric C-HR expected to go on sale next month, joining the refreshed bZ and the new bZ Woodland SUV. Toyota stated: "The model features a striking wide-body sport coupe-like silhouette. The C-HR also offers robust electric performance, equipped with dual motors and standard electronic all-wheel drive, with a combined system output of 338 horsepower." Although Toyota continues to rely on hybrids, the new C-HR is its third all-battery vehicle to be sold in the US, with a competitive starting Manufacturer's Suggested Retail Price (MSRP) of $37,000.

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