RCS, supported by major U.S. carriers, operates over Wi-Fi and mobile data, providing features like high-resolution images, videos, enhanced group chats, and interactive tools for actions such as booking appointments. These capabilities strengthen brands’ omnichannel marketing by fostering dynamic, two-way customer interactions. Infobip’s RCS platform enables U.S. businesses to deliver personalized experiences, enhancing customer relationships through branded, engaging communication.
Infobip collaborated with Listrak, a leading retail marketing platform, and Dooney & Bourke, an American heritage handbag and leather goods brand, to launch the “12 Days of Dooney” campaign during the 2024 holiday season. This first U.S. RCS marketing campaign targeted subscribers with holiday shopping promotions, achieving over double the revenue per send compared to SMS/MMS campaigns. Ivan Ostojic, Chief Business Officer at Infobip, stated: “As evident by our most recent Messaging Trend Report, which found a 500% increase in RCS usage year-on-year, both telecoms and businesses are seeking out better ways to leverage this evolutionary messaging channel.”
Jamie Elden, Chief Revenue Officer at Listrak, said: “RCS offers marketers a whole new way for brands to communicate with consumers through mobile. We were thrilled to collaborate with Infobip and Dooney & Bourke to become the first marketing platform provider to launch an RCS marketing campaign in the United States.” The campaign demonstrated how RCS can deliver the elevated creative experience expected by luxury fashion and beauty brand consumers, translating it into mobile messaging with significant results.
Infobip’s RCS availability across major U.S. carriers supports businesses in engaging customers effectively, aligning with the growing adoption of this advanced messaging channel. The company’s efforts reflect a commitment to innovative communication solutions that enhance customer experiences in the U.S. market.
